Oh hi! You got here somehow.

Thanks for using our solution.
Well — I say our, but... it's just me, actually.

My name is Alexis Petit. I've been a chef for over a decade. Always passionate about tech, solutions, problems... and the arts, amongst other things. A lot of things, honestly. I have a hard time keeping still.

I made my career from the bottom of the ladder. Prep cook, commis, chef de partie — all of it. Years of service, managing kitchens, looking after teams, doing an almost offensive amount of spreadsheets at midnight before a busy Saturday. Admin I secretly loved. Don't tell anyone.

Along the way I helped open a few places. With my mate Kélian, we signed a lease on an old post office on Karangahape Road and turned it into Atelier. That one we built from scratch. Proud of that one.

On the side I shoot. Photography — people, events, food, whatever catches my eye. You'll find that under askipar if you're curious.

Anyway. One day, staring at yet another spreadsheet, I thought — what if I just... turned my recipe book into an app?

I looked around. Couldn't find anything that actually solved the problem. Or at least not something that didn't cost hundreds of dollars a month and still somehow miss half of what a real kitchen needs.

So I said fuck it — let's build it.

What started as a simple place to list ingredients and recipes turned into something that never stopped growing. The allergen tracking came from a near-miss I don't like thinking about. The COGS calculator because I was sick of doing food cost on the back of a docket at 1am. The unit conversions because scaling a recipe from 4 portions to 85 covers is a very special kind of hell that only chefs understand.

I'm not a developer. No computer science degree. No formal training. Just a chef who got very annoyed at the gap between what kitchens actually need and what software bothers to provide. That annoyance turned out to be useful.

Pleach is the tool I wish I'd had on day one of running a kitchen. Every single feature came from a real problem, a real shift, a real "why doesn't something just do this?" moment.

It's still growing. There's always something to add, something to fix, something the industry needs that nobody's thought to build yet. That's what keeps it interesting.

If you're using it — genuinely, thank you. It means more than you'd think.

And if something's not working, or you have an idea... well. You know where the Feedback tab is. :)